Increase Sales Conversions, Onboarding Completions, and Upsells
There’s a saying that if you want to boil a frog, slowly heat the water. It won’t notice the change in temperature until it’s too late.
Scientists proved that humans are subject to the same weakness, only noticing large short-term differences in our work loads. This effect has come to be known as the Weber-Fechner Law, named after the scientists who ran the experiments.
This research is at the backbone of our Overwhelm Control strategy. It uses the Weber-Fechner Law to boost the conversion rates of your sales, onboarding, and upsells processes. Watch the full strategy video to learn how to implement it into your business!
Get The exercise & Full Video:
We’ve designed an exercise worksheet that will help you implement this strategy in your own business. To download it, click below and we’ll send it to you securely in Facebook Messenger along with Part 2 of the video.
Applying Overwhelm Control To Your Sales Process
Ask for as little work as possible from your prospect for them to express interest.
If they fill out a form for a phone call, instead of asking what times they have available, suggest some times immediately (or, better yet, use Calendly).
As the sales process unfolds, add a level of personalization by asking what their specific challenges are (for a deep dive on this, see Ryan Levesque’s ASK Method).
Our desire for self-expression is so strong that it will bind us to the person (or brand) asking us to talk about ourselves in detail. Your prospect will feel that they are having a personalized and valuable experience, and you will get more information on their situation.
Applying Overwhelm Control To Your Onboarding Process
Once someone has bought your product or service, the countdown timer of buyers remorse begins.
Since they have already invested time into the sales process, they now won’t mind investing a little more time to learn how to get the most out of what they purchased.
Be sure to take advantage of this engagement, because it won’t last forever.
Encourage them to book a call, watch an on boarding video, or start using the product. The sooner they do this, the sooner they will reach their “a-ha!” moment of why your product or service is so valuable.
Applying Overwhelm Control To Your Upsell Process
Even though your customer has reached their “a-ha!” moment, the customer journey is far from over.
As they begin to garner more and more value from your product or service, they will naturally begin to spend more time with it. But asking for an hour of their time for a sales call will be out of the question. The good news is that they are already a loyal customer.
That means they will have a higher chance of paying attention to you when you ask them a value-based question, such as whether or not a certain upgrade or add-on would solve their challenges. That question will lead to an answer, then a phone call or visit to a sales page, and the process begins again.
we received on the live call
How can I use Overwhelm Control to differentiate myself in business?
Use the fact that you have their attention to be upfront about how you compare with your competitors. Then add in other sales elements such as authority, liking, and social proof (see Influence).
Get The bonus content:
We’ve designed an exercise worksheet that will help you implement this strategy in your own business. To download it, click below and we’ll send it to you securely in Facebook Messenger along with Part 2 of the strategy call video.
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